Europa Nostra
#17 - 31 July 2020
Dear Colleagues & Friends,
As many citizens across Europe and the world are preparing to enjoy some holiday, we would like to dedicate this week’s edition to cultural tourism. Due to lockdowns, border closures and other restrictive measures to contain the spread of the COVID-19, the tourism sector, including heritage sites, has been one of the hardest hit by the pandemic crisis, putting some 13 million European jobs at risk.
Yet, tourism and culture contribute greatly to our economies and societies and have the potential to be key assets for Europe’s recovery in the aftermath of the pandemic. Cultural heritage and tourism are interdependent and mutually benefit from each other - cultural tourism being one of the fastest growing tourism segments worldwide which accounts for 40% of all European tourism.
We wish to pay tribute to the many heritage sites, museums and other cultural institutions, as well as their owners, caretakers and managers, who, in the midst of the pandemic, have fully embraced the digital opportunity to continue offering a rich cultural offer to their audiences, while reaching new ones. You will find many of these flourishing initiatives gathered on our Europa Nostra Digital Agora virtual platform, including Europeana’s #DiscoveringEurope campaign, highlighting historical places throughout Europe, as well as the European Commission social media campaign “Europe’s culture - close to you: This Summer I visit Europe” shining a light on Europe’s rich cultural and natural heritage.
Although an easing of lockdown measures and gradual reopenings are taking place since June, these digital initiatives are paving the way to new and more innovative forms of tourism. With this regard, we wish to express again our full support to the European Commission communication on tourism and transport in 2020 and beyond, which was presented by Commissioner Thierry Breton on 13 May. This document duly recognises the link between culture and tourism and proposes technological and financial solutions to support the revival of the two sectors.
As stated in the European Heritage Alliance Manifesto “Cultural Heritage: a powerful catalyst for the future of Europe”, we will “recover from this crisis by using it as an opportunity to promote more innovative and sustainable forms of tourism”. Europa Nostra, together with the European Heritage Alliance, which represents thousands of heritage associations, professionals and volunteers shall continue to ensure the best possible use of cultural heritage as a vital resource for building a green and sustainable future for Our Europe, especially in the view of the European Year of the Rail 2021.
Whether you are able to travel this Summer or are vacationing in your country, embrace this occasion to discover our local heritage - be it historical sites, natural landscapes, traditions or typical food. While experiencing the traces of our shared history, we encourage you to focus on their European dimension - they all have a European story to tell! But please, at all occasions, stay safe and respect the sanitary measures.
For a nice musical and heritage ending, we invite you to watch an exclusive performance of the 'Alone, Together' series by Hauser, recorded in the World Heritage city of Dubrovnik in Croatia, which held the EU Presidency in the first semester of 2020.
We wish you an inspiring and enriching journey through our Digital Agora and related online platform! The Europa Nostra Agora Team looks forward to reconnecting with you after the Summer break.
Sneška Quaedvlieg-Mihailović
Secretary General
World Heritage Journeys - This initiative by UNESCO, in collaboration with National Geographic and local heritage and tourism managers, showcases World Heritage destinations and helps travellers experience them in ways that protect and support their outstanding value and the local communities that sustain them. By using this platform, you will:
  • Learn more about World Heritage, with in-depth travel guides for featured destinations and basic information for all World Heritage sites.
  • Discover hidden gems where increased visitation can help support conservation and sustainable development.
  • Get insider tips for experiencing popular iconic sites more deeply, in ways that avoid the crowds and protect their heritage.
Europeana’s Discovering Europe season - which highlights Europe’s rich natural beauty and cultural heritage to inspire safe travel to local and alternative destinations - is in full swing. Galleries and blogs have highlighted topics from Agriturismo in Italy to castles and palaces, from European Capital of Culture, to travel-inspired jigsaw puzzles, amongst others. You can explore more inspiring content on the Discovering Europe homepage. Meanwhile, cultural heritage professionals can access news, content and information related to tourism in the cultural heritage sector through Europeana Pro and share examples of inspiring cultural and/or local tourism initiatives via an online form. And of course, share your own collections and activities with the hashtag #DiscoveringEurope!
European Union Youth Orchestra (EUYO): European Music Gallery Festival 2020 - The EUYO is launching a new Festival of physically-distanced chamber and ensemble music, performed live and recorded, with performances throughout August. Following current health rules in force in all EU countries and the UK, the conceptual aim of the Festival is for EUYO members and alumni to remain as much as possible in their own countries of residency to perform in those countries. In this frame, 23 socially distanced physical concerts in 19 countries across the EU and the UK, including at the EUYO’s home in Ferrara, will be organised, involving around 300 musicians from all 27 EU Member States and the UK, including 141 EUYO members and 151 EUYO alumni, and guest artists conductors Gianandrea Noseda and Pablo Heras-Casado, pianist Beatrice Rana, violinist Aisha Gündisch and flautist Katarína Slavkovská. All European Music Gallery Festival 2020 performances will be broadcast online and will be available on EUYO social media. Discover the programme here.
"This summer I visit Europe" Photo Competition - This summer make the utmost of your holidays and share your experiences on social media in the frame of the campaign “This summer I visit Europe – Europe’s culture close to you”! Until 23 August, European citizens are invited to upload a photo, together with an explanatory text, sharing how they experience and enjoy Europe’s culture and heritage close to home this summer. Are you visiting a local museum or heritage site – or are you enjoying a trip to another European country? Then share your authentic experiences, the hidden gems you encounter revealing the local, regional, national or European culture and heritage. Three winners will be selected and will each receive a voucher for a cultural experience. This summer let’s create a digital photo map representing the richness and diversity of Europe's culture and heritage. This summer let’s visit Europe! Read more and submit your entries here.
#CollectionsUnited - Collections United is a social media campaign connecting and highlighting the rich and diverse range of cultural heritage collections across the UK. The aim is to bring together material from more than one collection, telling the stories that connect them, and encouraging the public to do the same. The social media campaign is running in the framework of the “Towards a National Collection” programme to bring together disparate collections across the UK through collaborative research. Follow and participate in the interactive discussion on museum collections on twitter under the hashtag #CollectionsUnited. Learn more about the campaign here.
#EHV2020 - Follow the work of the European Heritage Volunteers on their Instragram account and get inspired by their dedication to safeguard Europe’s cultural assets. In the light of the EHV summer projects, the volunteering teams spread in different places across Europe are posting everyday about their activities and cultural encounters. Learn more about the European Heritage Volunteers projects and partner projects taking place in 2020. Discover Europe’s heritage through the eyes of the European Heritage Volunteers!
IMPORTANT: Do not forget to join & contribute to our conversation on social media with the hashtag #EuropaNostraAgora on Twitter, Instagram and FacebookWe also invite you to watch our #TakeoverTuesdays Instagram stories with laureates of the European Heritage Awards / Europa Nostra Awards 2020.
Master on Cultural Property and Heritage Protection - The content of this Master’s programme, developed by the University of Donau in Krems (Austria), is based on the historical development of monuments protection, the necessity of developing legal cultural property protection culminating in the Hague Convention for the Protection of Cultural Property in 1954, along with an entire range of UNESCO Conventions dealing with cultural heritage. Opportunities and challenges posed by cultural property protection in the 21st century are discussed and the relevant institutions, GOs and NGOs that contribute to cultural property protection as well as cross cutting topics are presented. Admission to the study programme requires an internationally recognised university degree in a field related to the broad topic of cultural property protection, or at least four years of working experience in a similar field. More information here.
Lecture “Activating Museum Data: possibilities of digital data in museums”, 11 August (at 19:00 CET) - This lecture (in English) is organised by Die Junge Akademie, the first academy of young academics from German-speaking countries worldwide. As networking institutions, museums around the world exchange knowledge about the objects they exhibit, preserve and research. Information is collected and stored in digital databases. What can we learn by researching this digital data? Using international examples from the past five years, Dr. Anne Luther provides an insight into the research, usage and visualisation of museum data and opens up new perspectives on objects and museum history. More information and registration here.
International Conference on Digital Heritage: 2-5 November - The 8th biannual European-Mediterranean (EUROMED) conference is co-organised by the UNESCO and the EU ERA Chairs on Digital Cultural Heritage. It brings together multidisciplinary researchers, policy makers, professionals, fellows, practitioners and stakeholders to explore some of the most pressing issues concerning Cultural Heritage today. In particular, the main goal of the conference is to focus on interdisciplinary and multidisciplinary research on tangible and intangible Cultural Heritage, using cutting edge technologies for the protection, restoration, preservation, massive digitisation, documentation and presentation of the Cultural Heritage contents.The Conference will take place online and is free of charge, registration mandatory here.
European Week of Cities and Regions - The 18th edition of the biggest annual event dedicated to regional policy will spread over three consecutive weeks in October, each dedicated to one timely topic:
  • 5-9 October: Empowering Citizens,
  • 12-16 October: Cohesion and cooperation,
  • 19-22 October: Green Europe, in cooperation with the Green Week.
Due to the COVID-19 pandemic and the related health and safety measures, the majority of the 500 sessions will be in fully digital format. Among the exceptions are key events and workshops requiring interpretation, which are going to be organised in a hybrid format (online with a limited physical presence). Some events such as exhibitions and regional tastings can be either digital or physical. On this occasion, Europa Nostra will organise two sessions dedicated to cultural heritage. A call for application to organise side events is currently open until 2 September! Registration will open on 27 August 2020.
European Tourism Manifesto Alliance - On 1 July, the European Tourism Manifesto Alliance, comprising over 50 European public and private organisations covering the whole tourism value chain, including Europa Nostra, has issued a statement on the Strong Customer Authentication requirements. As the travel and tourism sector struggles to get back on its feet following the devastating effect of the COVID-19 crisis, new EU rules on online payments are threatening to cause further turmoil for the sector, travellers and holidaymakers next year. As a crucial measure to support the European travel and tourism sector facing an unprecedented crisis, the European tourism sector urges the European Commission to allow the industry a one-year deferral of the deadline to implement these new requirements, currently set for 31 December 2020. Read the full statement here.
Cultural tourism out of Confinement - In a report published on the European Parliament Think Tank website, Magdalena Pasikowska-Schnass sums up how the lockdowns, border closures and other restrictive measures in response to the coronavirus pandemic brought tourist and cultural activities to a halt in most EU Member States between mid-March and mid-June, significantly affecting businesses and consumers. A progressive easing of these restrictive measures is now under way. The report also provides a comprehensive gathering of cultural tourism-related policies and initiatives from the EU Institutions and civil society, including the European Commission communication of 13 May on tourism and transport in 2020 and beyond, Europeana’s #DiscoveringEurope campaign, as well as the Commission’s social media campaign – 'Europe's culture – close to you: This Summer I visit Europe' – with a focus on sustainable, local, cultural tourism.
Académie des beaux-arts European Award - In partnership with the French Fine Arts Academy, and placed under the patronage of the French Ministry of Culture, Art Explora is launching a European award to promote sharing art and culture with one another. The Award will support and amplify proactive, innovative or particularly remarkable actions carried out by cultural institutions engaging the broadest possible audience. All specific actions or global approaches will be welcome, including digital innovation, external activities, inclusion of people with disabilities, fight against cultural exclusion, new mediations, cultural awakening for young audiences or programmes for excluded audiences. The first edition will reward 3 winners. More information here. Deadline for application: 25 September.
European Parliament: call for proposals for the co-financing of communication actions in the area of citizens' engagement (2020-2021) - The principal objective of this call for proposals is to contribute to raise citizens’ awareness of the role and democratic values of the European Union by promoting strategic engagement with EU citizens via three different channels: civil society engagement, community engagement and youth engagement. Special attention should be paid to reaching out to minority communities and citizens who are less likely to already be involved in EU action in some way. Proposals should be related to upcoming issues for the European Parliament, like the Conference on the Future of Europe, post-Covid19 recovery, values and prizes such as LUX film prize or Sakharov prize, or legislative topics like public health, the environment, social justice, etc. More information here. Deadline: 30 September.
Dartagnans: “Châteaux Challenge” - For its fifth edition, “Châteaux Challenge” (Castles Challenge) returns and highlights some twenty castles, their territories and the human adventures linked to these stones steeped in history. This summer, you can support your favourite castles and benefit from great rewards! The principle is simple: make a donation to support your favourite castle and share the news with the hashtag #ChateauxChallenge on social media. Cultural experiences to be rewarded include exclusive tastings, private visits, and even a horseback ride through vineyards and gardens. Discover the castles in competition here, including among them the Castle of Montreuil-Bonnin, which received a European Heritage Award / Europa Nostra Award in 2019.
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