E-learning and professional development
Behold, A New Normal
Editor's Note
Healthy wishes! Thank you for being pillars of strength as we adapt our value offerings.
Looking for new tips and hacks on how to move your research online? Introducing MRIA's professional development and e-learning series for 2020. Join us for the inaugural webinar "Best Practices in the Virtual Data Ecosystem: From Ethnography to Focus Groups" featuring leading industry practitioners. 
Don't give up on your consumers or your respondents so quickly. More on that in the features and blog posts about forecasts, standards, response rates, customer loyalty and more! 
If you have 8 years of industry experience and are looking to gain added industry credentials, you might be eligible for the Experienced Professional pathway of the CMRP and gain a competitive edge without sitting for the full-length exam. Get evaluated today
Please visit the MRIA COVID19 Collaboration Hub. Share any resources to the published resources by creating your own post and adding to the list of topics. Document your pandemic research, predictions, toolkits and milestones with industry.
Send us your notes. Tell us how we -- MRIA -- your association can help you thrive in the new normal by filling out this 5-minute survey. We are listening. 
Be sure to step out in the sun for short breaks.  
Stay safe,
Arundati Dandapani
Chief Editor, MRIA-ARIM 
2020 AAPOR Burns Bud Roper Fellow and Conference Speaker
2020 QRCA Young Professionals Grant Awardee
Inaugural GRIT Future List Honouree 
Featured Blog: Here Be Dragons -- Forecasting Beyond the Pandemic
Christie Christelis takes a longitudinal look at economic psychology, looking beyond the COVID-19 crisis and forecasting for an insights-powered future. 
Navigating Uncharted Waters in the Canadian Economy
One of the things that I regularly get involved in is preparing forecasts for clients, usually in specific technology markets. Invariably these forecasts relate in some way to what is happening in the economy at large. In many cases, prospects for the economy drive these forecasts so it is very important for us to have a handle on what is likely to happen in the economy when we prepare our forecasts in various markets. But we have recently entered unknown territory, making forecasting extremely difficult. 
Here to Help You
Take this 5-minute COVID-19 member survey and let us know how we can help you navigate these new roads.  
Best Practices in the Virtual Data Ecosystem: Ethnography to Focus Groups
Join us for our first FREE webinar of the 2020 learning and development series on Wednesday, May 06th from 1 pm to 2 pm EST.  Register below. 
Certification and Standards 
Are You an Experienced MRX Professional?
Want extra industry recognition and top-of-the-line credentials? Now is the time to gain the Certified Marketing Research Professional (CMRP) designation.
Eight years or more in market research? Forgo the exam -- ask us about the Experienced Professional Pathway and get your get your CMRP in a matter of weeks! 
Cannabis Research
Read about the evolution of legal cannabis standards and how interdisciplinary considerations help advance a safer and secure supply chain in this article that was also featured in Australia's leading legal cannabis resource Cannabis Law Report:  Cannabis Standards Rely on Transparency, Compliance and Collaboration.   
Tributes to the Departed
We are sad to report the passing of two esteemed colleagues and leading qualitative research practitioners who had a positive impact on the marketing research industry in Canada and beyond. We offer our deep condolences to the departed souls and their families and friends in this dark hour. Please take some time to leave your favourite memories of these leaders in the MRIA Social Forum:
  • Nancy Siller, Co-Founder of Research Dimensions Group - Nancy played an instrumental role during the early development years of PMRS. You can leave her a memorial here as well. 
  • Margaret Imai-Compton, FMRIA, Principal, Imai-Compton Consulting Inc. - Margaret's was a voice of collective action and leadership at home and abroad. 
A Changing Insights Marketplace
Research in the Pandemic
Also browse this handy FREE e-book from ESOMAR to acquaint or reacquaint yourselves with the best principles in marketing research
Return on Customer Loyalty
In an ongoing series on customer loyalty  in an age of uncertainity, BrainVision Market Analytics Inc. and Keatext share  their POV on the state of customer loyalty in the age of the pandemic. Read about how retailers are deploying Artificial Intelligence and the Internet of Things to grow their value offering.
The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit, member-driven association representing all aspects of the market and opinion research and business intelligence industry. 
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